If you disagree with me, you are my sworn enemy. If you have a different solution than mine to a commonly acknowledged problem, you are guilty of trying to destroy our very existence. If I want centralized control and you favor decentralization, then you are a contemptible criminal – to be punished and destroyed.
Archive | Brand
RSSA Reader’s Questions – How Does Size Change The Approach To Brand?
0Recently I received the following message from Kathi Frank (http://KateWritesRight.com). Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]
An Independent Review of Brand Delusions
0Kirkus Reviews has just published their independent review of Brand Delusions. For those of you who may not know, Kirkus is a well established, credible, independent book review organization with a solid reputation in the publishing and media worlds. Here it is. TITLE INFORMATION BRAND DELUSIONS Exploding the myths and helping you improve your Brand […]
Can A Credit Department Affect A Brand? – Part Two
0I ended Part One with my wife terminating her relationship with Macy’s. If you haven’t read Part One yet, I suggest you do that before you read Part Two. My wife has spent thousands of dollars at Macy’s over the years. Their credit department took all of that and threw it in the dumpster when […]
Can A Credit Department Affect A Brand? – Part One
0Recently, my wife received a form letter from FDS Bank, a sister company of Macy’s, informing her that her account was past due in the amount of $27. The letter contained a politely veiled reference to the possibility that, if she didn’t handle the matter promptly, they could inflict serious injury to her good credit […]
REALTORS’ Brands
0Residential real estate is, arguably, the most intrapreneurial industry in the country. The vast majority of REALTORS and agents operate as independent contractors.The brokerages and agencies under whose banners they operate provide a range of support services and perform needed administrative functions. All of that enables REALTORS to do what they do best – help […]