It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally uninterested in their jobs. Of that group, 18 per cent are actively disengaged. They’re looking for new jobs on the Internet […]
Archive | Brand
RSSPaula Deen’s Brand Will Survive And Thrive
1Don’t worry about Paula Deen. She’ll be just fine. People will forget about the racial slurs in a short time; they will fade into irrelevance. Paula’s apologies appear to be more genuine than anything that Martha Stewart had to say when she was convicted of insider trading. The big reason that Paula and her Brand […]
Ralphs Grocery Company – A Tale of Opportunity Cost
0This little story of Brand Ambassadorship took place early this week, when my wife went to the Ralphs market near our home in Manhattan Beach, CA. It was a quick trip to pick up some almond yogurt, something we eat regularly and that Ralphs always stocks. Her thorough search of a newly reorganized refrigerated section […]
Values – Myths, Misunderstandings and the Truth
0Have you noticed that the floodgates have opened and articles about Values are pouring down on us like rain from a Texas thunderstorm. Why now? Perhaps it’s the culmination of anger and frustration impacting all of society over our pathetic lapses. It stretches from Congress and the Administration, to Wall Street and the banking industry, […]
J.C Penney – What Is Your Brand?
0What is your Brand? What do you deliver and how do you deliver it? What experiences and results are your customers looking for? The answers to those two questions provide insight into how and how badly J.C. Penney confronted its challenges: declining Brand strength, falling market share and lackluster earnings. The bottom line is this: […]
More Lessons From Rutgers
0The other shoe has dropped. This morning Tim Pernetti, the now former Athletic Director presented his resignation letter to Robert Barchi, the president of Rutgers University. That was the whistle that started the “Blame Game.” According to a news article, Pernetti said that he wanted to fire Mike Rice back in November 2012 when he […]
Lessons From Rutgers
0If it was called Rutgers Basketball Academy instead of Rutgers University, they might be filing for bankruptcy right now. Lucky for them that basketball is only a small part of the total university program. The recent airing of a YOUTube video showing Mike Rice, the men’s basketball coach, shoving players, throwing basketballs at them, and unleashing verbal […]
The Personal Side Of A Brand – How A Fountain Pen Acquires A Personality
0I collect fountain pens. For the 98 per cent of the population that writes with disposable ball-point pens, that might sound ridiculous. But for us 2 per-centers, fountain pens are pieces of art that you can write with. They range in price from $50 to $300,000. That’s right, $300,000. Exotic pens are created from expensive, […]
A Leader’s Personal Brand
0Andrew Mason, the CEO of Groupon recently got fired. Here is a copy of his parting letter to the Groupon employees, courtesy of a posting on February 28, 2013 by John C. Abell, consulting editor at Linked in. People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve […]
Les Miserables and Personal Brands – going to extremes to achieve a Vision
0Les Miserables is, arguably, one of the best musicals of all time. Now it has become one of the finest motion pictures ever made. That achievement goes beyond music, money and talent. The effort and commitment underlying this production speaks volumes about what is possible with a vision, with people who share common values about […]