Tag Archives: Values

Brands Behaving Badly – Lessons From The Affordable Care Act For Everyone

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Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.

Strengthening Your Internal Brand

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It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally uninterested in their jobs. Of that group, 18 per cent are actively disengaged. They’re looking for new jobs on the Internet […]