On September 21, 2013 I gave a presentation at the Equity Trust Company University Networking Conference in Orlando, FL.

The title of my presentation was: “Brands, Values and The Future Of Personal Real Estate Investing – Connecting The Dots.” It received a standing ovation. Why, I asked myself? I believe the answer lies in the message: That there is an emerging shift in our society with regard to housing, a shift that will usher in a significant increase in the number of lifetime renters. [pq align=right]It is imperative that renters are seen as social equals[/pq] with those who “own” their homes (no one really “owns” a home when there is a mortgage on it representing 90% of it’s value, but that’s another discussion).

To make that shift work in the best way possible for everyone, several things need to happen. The experience of being a renter must bring dignity to everyone involved. And everyone’s Brand (as I have defined Brand on this site and in my book), whether it be a company Brand or the Brand of an individual investor, must be well defined, and it MUST be aligned with one’s Core Values – the kind of Values that are synonymous with making this societal shift work for everyone.

I talked about creating a foundation for Brand strength. I talked about one’s Core Values.  I presented some thoughts on how to make all of this come about. And it resonated with the several hundred people who listened. If you’d like to read my presentation in it’s entirety, here it is.