Tag Archives: Personal Development

Strengthening Your Internal Brand

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It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally uninterested in their jobs. Of that group, 18 per cent are actively disengaged. They’re looking for new jobs on the Internet […]

A Reader’s Questions – How Does Size Change The Approach To Brand?

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Recently I received the following message from Kathi Frank (http://KateWritesRight.com). Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]