Tag Archives: goal

A Reader’s Questions – How Does Size Change The Approach To Brand?


Recently I received the following message from Kathi Frank (http://KateWritesRight.com). Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]

My Mission – Let’s Grow Together


My primary purpose is to add value to your business and your life ­­­– by exploring, examining, discussing, and asking questions to learn more about your Brands – both business and personal. The foundation of my philosophy about Brands is contained in the messages in my book: Brand Delusions. Here’s the nutshell definition: Your Brand […]