Its parent company is anti-America; at least many fear that it is. Al Jazeera is owned by the government of Qatar and Qatar itself is essentially ruled by one family. Qatar has lots of oil and gas. They’re obscenely wealthy. I should also point out that the US government considers Qatar to be an ally, […]
Tag Archives: goal
Values, Brands and Cultures – Making the Connection Real
0I know that many companies have articulated and defined their Core Values. They make sincere attempts to live those Values. Sometimes their efforts are continuous, sometimes sporadic or situational. Too often their efforts typically yield mixed results. Why is that? Here’s a big part of the answer. Leaders typically assume that Values are an unconscious […]
The Washington Post: An Epic Brand Story In The Making?
2What happens as a result of Jeff Bezos’ acquisition of the Washington Post could turn out to be the story of the resurrection of the newspaper publishing industry. If it works, it will be the dawn of a new era, one that our society desperately needs. This is the beginning of a story about a […]
Authenticity – The Clay That Molds Your Personal Brand
0I recently watched a TED talk by Julie Taymor, a brilliant film, theater, and opera director. Among the vast array of her works, she translated The Lion King from film to the theater production on Broadway. I’m paraphrasing a bit, but one of the profound things she said was, “You must be true to who […]
Anthony Weiner and Bob Filner – Values Lessons For The Rest Of Us
0Ah, politics, our finest example of power masquerading as public service. Anthony Weiner wants to be the next mayor of New York City. Bob Filner would like to remain the mayor of San Diego. Both of them are smart, politically savvy and experienced. And if integrity were money, they’d both be flat broke. Weiner can’t […]
The Tour de France – Rebuilding Brand Integrity One Race At A Time
0On Sunday, July 21, 2013 Chris Froome, from Great Britain, won the 100th Tour de France. The significance of his victory lies in the way in which he addressed the issue of illegal doping and how it has devastated the sport of cycling’s Brand. In order for cycling to regain its luster and Brand strength, […]
Strengthening Your Internal Brand
0It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally uninterested in their jobs. Of that group, 18 per cent are actively disengaged. They’re looking for new jobs on the Internet […]
Paula Deen’s Brand Will Survive And Thrive
1Don’t worry about Paula Deen. She’ll be just fine. People will forget about the racial slurs in a short time; they will fade into irrelevance. Paula’s apologies appear to be more genuine than anything that Martha Stewart had to say when she was convicted of insider trading. The big reason that Paula and her Brand […]
Ralphs Grocery Company – A Tale of Opportunity Cost
0This little story of Brand Ambassadorship took place early this week, when my wife went to the Ralphs market near our home in Manhattan Beach, CA. It was a quick trip to pick up some almond yogurt, something we eat regularly and that Ralphs always stocks. Her thorough search of a newly reorganized refrigerated section […]
A Reader’s Questions – How Does Size Change The Approach To Brand?
0Recently I received the following message from Kathi Frank (http://KateWritesRight.com). Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]