Bill Leider, Author

Ice Cream vs. Neuroplasticity – A Struggle Between Gratification and Health

I love ice cream. My love affair began in my early childhood and continued throughout my life. A few years ago ice cream’s love for me changed. Whenever I ate it, and that was often, my taste buds remained satisfied, but my digestive system turned sour. I tried in vain to shrug it off. I blamed other foods. Ice cream would never upset my innards. But it did. I grappled with a new reality – life without ice cream. Unimaginable. Horrifying. Not suicidal, but close.

In desperation, I asked myself, “What would it take to lose my desire for ice cream and become happily satisfied with a healthy alternative?” Easier said than done.

Until one day, out of nowhere, a possible solution emerged. Whenever I was tempted to eat ice cream, instead of salivating over its taste, I would force my mind to experience how I would feel two hours after I ate the ice cream. I could feel the discomfort of my upset stomach, facing the prospect of a restless night with little sleep.

I knew if could consistently paint that picture every time ice cream presented itself, neuroplasticity would work its magic. As many of us know, neuroplasticity is the ability of our brains to change by reorganizing our brains’ wiring. It’s how we acquire new habits and behaviors to replace existing ones. But to work, neuroplasticity requires consistent, repetitive practice over time. Generally, we must practice a new behavior for 21 days in a row to begin to develop constant awareness and proficiency in our new habit. With continued practice, instinctive behavior replaces conscious awareness. We can now practice that habit without thinking about it.

My neuroplasticity journey began a year ago. I forced myself to feel two hours ahead every time ice cream tempted me. I fell off the wagon a few times, but I got back on track and persevered. Today, I am happy to report even the thought of ice cream creates in me a distaste, no matter the circumstances. My digestive system is grateful.

What might this mean for you? I suggest you do the following.

Select a habit you currently have that does not serve you well. An example I experience often in business and personal situations is people (including me) who constantly interrupt others in the middle of their sentences. It disrupts meetings and frustrates personal interactions. It displays a lack of empathy and respect.

Commit to being silent until the other person has finished their thought. Do this for 21 consecutive days – no matter what. Force yourself to listen without judging. It’s difficult.

If you stay the course and let neuroplasticity work its magic, you will see your new habit take root. The rewards can be incalculable.