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Samsung

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It took a while, but they listened. They finally understand that customers buy experiences, not products. They understand that they’re not just selling the latest package of mobile communication technology. Last week Samsung announced that they are quickly putting a “store-within-a-store” at 900 Best Buy locations around the country, with plans to add another 500 during the […]

The NRA

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In writing this piece, I am not making any judgements, pro or con, about the NRA and its agenda or about the members of the Senate and House that owe their election successes to their allegiance to the NRA. I intend to point out the elements in their overall strategy that make for a strong […]