Strengthening Your Internal Brand

It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally uninterested in their jobs. Of that group, 18 per cent are actively disengaged. They’re looking for new jobs on the Internet […]


It took a while, but they listened. They finally understand that customers buy experiences, not products. They understand that they’re not just selling the latest package of mobile communication technology. Last week Samsung announced that they are quickly putting a “store-within-a-store” at 900 Best Buy locations around the country, with plans to add another 500 during the […]

Every Clothing Brand With Goods Made In Bangladesh – Aided And Abetted By The American Public

Eleven hundred and twenty seven factory workers confirmed dead and the search for more has ended; people buried under the rubble of corruption made possible by every government agency who looked the other way (and will in all likelihood continue to do so); every company that forces their contractors to cut costs to levels that […]

J.C Penney – What Is Your Brand?

What is your Brand? What do you deliver and how do you deliver it? What experiences and results are your customers looking for? The answers to those two questions provide insight into how and how badly J.C. Penney confronted its challenges: declining Brand strength, falling market share and lackluster earnings. The bottom line is this: […]