Bill Leider

We build Brand focused, Values driven organizations
July 9, 2024

Your Greater Purpose – For those who may not know they have one

Your greater purpose in life is to discover your gift and deliver it to the world. Pursuing your purpose is the reason you were born. When modern humans first appeared, everyone’s purpose was to survive and procreate. That purpose was hard-wired in our brains. Simple. Stay alive and make babies. Today, life is more complex, … Read more

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May 9, 2024

Values

The following is a brief excerpt from my upcoming book, “What’s Next- How to Make Your Next Chapter Your Best Chapter. Our values are our unconditional beliefs about how we commit to live, demonstrated, and made credible, by our consistent conduct over time. Two words in this definition deepen and differentiate their true strength. These … Read more

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March 9, 2024

Mindset

When facing an obstacle that prevents you from achieving your goal, and you say you can’t overcome it, you give yourself permission to stop trying. When you stop trying, you become a victim. When you become a victim, you stop taking responsibility for your future. When you stop taking responsibility for your future you surrender … Read more

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January 9, 2024

Ice Cream vs. Neuroplasticity – A Struggle Between Gratification and Health

I love ice cream. My love affair began in my early childhood and continued throughout my life. A few years ago ice cream’s love for me changed. Whenever I ate it, and that was often, my taste buds remained satisfied, but my digestive system turned sour. I tried in vain to shrug it off. I … Read more

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