I collect fountain pens. For the 98 per cent of the population that writes with disposable ball-point pens, that might sound ridiculous. But for us 2 per-centers, fountain pens are pieces of art that you can write with. They range in price from $50 to $300,000. That’s right, $300,000. Exotic pens are created from expensive, […]
Archive by Author
A Leader’s Personal Brand
0Andrew Mason, the CEO of Groupon recently got fired. Here is a copy of his parting letter to the Groupon employees, courtesy of a posting on February 28, 2013 by John C. Abell, consulting editor at Linked in. People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve […]
Les Miserables and Personal Brands – going to extremes to achieve a Vision
0Les Miserables is, arguably, one of the best musicals of all time. Now it has become one of the finest motion pictures ever made. That achievement goes beyond music, money and talent. The effort and commitment underlying this production speaks volumes about what is possible with a vision, with people who share common values about […]
Searching For Society’s Sanity
0If you disagree with me, you are my sworn enemy. If you have a different solution than mine to a commonly acknowledged problem, you are guilty of trying to destroy our very existence. If I want centralized control and you favor decentralization, then you are a contemptible criminal – to be punished and destroyed.
A Reader’s Questions – How Does Size Change The Approach To Brand?
0Recently I received the following message from Kathi Frank (http://KateWritesRight.com). Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]
An Independent Review of Brand Delusions
0Kirkus Reviews has just published their independent review of Brand Delusions. For those of you who may not know, Kirkus is a well established, credible, independent book review organization with a solid reputation in the publishing and media worlds. Here it is. TITLE INFORMATION BRAND DELUSIONS Exploding the myths and helping you improve your Brand […]
Can A Credit Department Affect A Brand? – Part Two
0I ended Part One with my wife terminating her relationship with Macy’s. If you haven’t read Part One yet, I suggest you do that before you read Part Two. My wife has spent thousands of dollars at Macy’s over the years. Their credit department took all of that and threw it in the dumpster when […]
Can A Credit Department Affect A Brand? – Part One
0Recently, my wife received a form letter from FDS Bank, a sister company of Macy’s, informing her that her account was past due in the amount of $27. The letter contained a politely veiled reference to the possibility that, if she didn’t handle the matter promptly, they could inflict serious injury to her good credit […]
Hello everyone,
0Sorry I’ve been away these last few months. I’ve been putting the finishing touches on Brand Delusions. And I’m excited to announce that it comes out November 1st. It will be available on Amazon.com in soft cover and Kindle eBook versions. I’ve spent the last 35 plus years as a strategic consultant for companies large […]
REALTORS’ Brands
0Residential real estate is, arguably, the most intrapreneurial industry in the country. The vast majority of REALTORS and agents operate as independent contractors.The brokerages and agencies under whose banners they operate provide a range of support services and perform needed administrative functions. All of that enables REALTORS to do what they do best – help […]