Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.
