Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.
What we don’t understand, we fear.
What we fear, we attack.
When we attack, we don’t just attack the “thing;”
we also attack the people who support the “thing.”
When we attack the people, we must “win.”
When we must “win,” our attack shifts to the people who favor the “thing.” Reason, understanding, listening to learn, empathy, and compromise have no place in our mind our our heart. Those qualities are seen as weakness – or worse – signs of our own ineptitude.
If you disagree with me, you are my sworn enemy. If you have a different solution than mine to a commonly acknowledged problem, you are guilty of trying to destroy our very existence. If I want centralized control and you favor decentralization, then you are a contemptible criminal – to be punished and destroyed.