To that end, I will share with you some of my experiences and observations and I encourage you to comment on mine and to share your own. If you’re looking for clarity, insight, ideas or suggestions – just ask the group. And group – please respond. Let’s grow together.
The foundation of my philosophy about Brands is contained in the messages in my book: Brand Delusions. Here’s the nutshell definition: Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences. If you haven’t already done so, I blatantly and shamelessly suggest that you read my book. I think it will add value to your business and your life.