My Mission – Let’s Grow Together

My primary purpose is to add value to your business and your life ­­­– by exploring, examining, discussing, and asking questions to learn more about your Brands – both business and personal.

The foundation of my philosophy about Brands is contained in the messages in my book: Brand Delusions. Here’s the nutshell definition: Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences. If you haven’t already done so, I blatantly and shamelessly suggest that you read my book. I think it will add value to your business and your life.

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4 Responses to “My Mission – Let’s Grow Together”

  1. Jeff Turner April 6, 2012 at 9:43 pm #

    Bill, this has been a long time coming. I can’t wait to read what you have to say. And I will definitely be a part of this conversation.

    • bill April 7, 2012 at 12:54 am #

      Thanks Jeff. I’m looking forward to some lively, informative, awareness raising discussions.

  2. Kate Frank November 4, 2012 at 9:02 am #

    This book is going to be a game-changer for many people who think that marketing is done by a department within a company. The forecasts of increasing customer control over choice are spot-on in my opinion.

    Take the opportunity to learn about changes most companies need to make by purchasing this book. Be entertained by the story of a company who learned the value of a true “Brand”. You won’t regret it.

    • Bill Leider November 4, 2012 at 9:16 am #

      Kate, I hope you won’t object to me sharing your opinion. And thank you for taking your time to express your views.

      One additional element I might add is that the messages in the book apply not only to companies of any size but to everyone as an individual. We all have our own Brand (what we deliver and how we deliver it). And our Brand is present in all facets of our lives – business and personal.

      Kate, once again, Thank You.

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