In November 2016 Hillary Clinton won the popular vote – by about 1.5 million votes – while decisively losing the electoral vote (the one that matters). The system is unfair, cry many Hillary supporters. It’s time to change the system. Maybe, maybe not. Hillary Clinton won the popular vote in New York and California by […]
I’ve been thinking a lot about apologies and their connection to values, given what’s been going on throughout society. Business and government scandals prompt epic quasi apologies. The rape at Stanford University and the response from a young man who refuses to take responsibility for his actions is pathetic. And there’s the Presidential campaign. Good grief. […]
Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.
You can’t achieve clarity and authenticity in the space of 140 characters. You can’t achieve it when all you have to offer is your own slanted opinion, fortified by bullshit masquerading as research. You can’t do that when you haven’t invested the time needed master the art of being clear, concise, focused and thoroughly understandable about whatever you are attempting to convey. You can’t wing it, based on your years of experience.
Being clear and being authentic is a dying art in our society.
On September 21, 2013 I gave a presentation at the Equity Trust Company University Networking Conference in Orlando, FL. The title of my presentation was: “Brands, Values and The Future Of Personal Real Estate Investing – Connecting The Dots.” It received a standing ovation. Why, I asked myself? I believe the answer lies in the […]
This little story of Brand Ambassadorship took place early this week, when my wife went to the Ralphs market near our home in Manhattan Beach, CA. It was a quick trip to pick up some almond yogurt, something we eat regularly and that Ralphs always stocks. Her thorough search of a newly reorganized refrigerated section […]
Have you noticed that the floodgates have opened and articles about Values are pouring down on us like rain from a Texas thunderstorm. Why now? Perhaps it’s the culmination of anger and frustration impacting all of society over our pathetic lapses. It stretches from Congress and the Administration, to Wall Street and the banking industry, […]
What is your Brand? What do you deliver and how do you deliver it? What experiences and results are your customers looking for? The answers to those two questions provide insight into how and how badly J.C. Penney confronted its challenges: declining Brand strength, falling market share and lackluster earnings. The bottom line is this: […]
The other shoe has dropped. This morning Tim Pernetti, the now former Athletic Director presented his resignation letter to Robert Barchi, the president of Rutgers University. That was the whistle that started the “Blame Game.” According to a news article, Pernetti said that he wanted to fire Mike Rice back in November 2012 when he […]
If it was called Rutgers Basketball Academy instead of Rutgers University, they might be filing for bankruptcy right now. Lucky for them that basketball is only a small part of the total university program. The recent airing of a YOUTube video showing Mike Rice, the men’s basketball coach, shoving players, throwing basketballs at them, and unleashing verbal […]