Archive | Brand


Brands Behaving Badly – Lessons From The Affordable Care Act For Everyone


Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.

Elite Listening and Brand Strength


What we don’t understand, we fear.
What we fear, we attack.

When we attack, we don’t just attack the “thing;”
we also attack the people who support the “thing.”
When we attack the people, we must “win.”

When we must “win,” our attack shifts to the people who favor the “thing.” Reason, understanding, listening to learn, empathy, and compromise have no place in our mind our our heart. Those qualities are seen as weakness – or worse – signs of our own ineptitude.

Personal Brands – Clarity And The Relevance Of Discussions Longer Than 140 Characters


You can’t achieve clarity and authenticity in the space of 140 characters. You can’t achieve it when all you have to offer is your own slanted opinion, fortified by bullshit masquerading as research. You can’t do that when you haven’t invested the time needed master the art of being clear, concise, focused and thoroughly understandable about whatever you are attempting to convey. You can’t wing it, based on your years of experience.

Being clear and being authentic is a dying art in our society.

Brands, Values & The Future Of Personal Real Estate Investing – Connecting The Dots


On September 21, 2013 I gave a presentation at the Equity Trust Company University Networking Conference in Orlando, FL. The title of my presentation was: “Brands, Values and The Future Of Personal Real Estate Investing – Connecting The Dots.” It received a standing ovation. Why, I asked myself? I believe the answer lies in the […]