Well, Washington has given us yet another poster child for bad Brand behavior. The recent meltdown in the launch of the website for on-line enrollment to obtain health insurance required under the Affordable Care Act has shone a spotlight of Brand incompetence brighter than all the lights on Broadway. The technical problems, most of which were avoidable had the project been properly managed from the get-go, were only compounded by the behavior of the players in response to the web-site problems, from the President on down.
What we don’t understand, we fear.
What we fear, we attack.
When we attack, we don’t just attack the “thing;”
we also attack the people who support the “thing.”
When we attack the people, we must “win.”
When we must “win,” our attack shifts to the people who favor the “thing.” Reason, understanding, listening to learn, empathy, and compromise have no place in our mind our our heart. Those qualities are seen as weakness – or worse – signs of our own ineptitude.
You can’t achieve clarity and authenticity in the space of 140 characters. You can’t achieve it when all you have to offer is your own slanted opinion, fortified by bullshit masquerading as research. You can’t do that when you haven’t invested the time needed master the art of being clear, concise, focused and thoroughly understandable about whatever you are attempting to convey. You can’t wing it, based on your years of experience.
Being clear and being authentic is a dying art in our society.
On September 21, 2013 I gave a presentation at the Equity Trust Company University Networking Conference in Orlando, FL. The title of my presentation was: “Brands, Values and The Future Of Personal Real Estate Investing – Connecting The Dots.” It received a standing ovation. Why, I asked myself? I believe the answer lies in the […]
Its parent company is anti-America; at least many fear that it is. Al Jazeera is owned by the government of Qatar and Qatar itself is essentially ruled by one family. Qatar has lots of oil and gas. They’re obscenely wealthy. I should also point out that the US government considers Qatar to be an ally, […]
I know that many companies have articulated and defined their Core Values. They make sincere attempts to live those Values. Sometimes their efforts are continuous, sometimes sporadic or situational. Too often their efforts typically yield mixed results. Why is that? Here’s a big part of the answer. Leaders typically assume that Values are an unconscious […]
What happens as a result of Jeff Bezos’ acquisition of the Washington Post could turn out to be the story of the resurrection of the newspaper publishing industry. If it works, it will be the dawn of a new era, one that our society desperately needs. This is the beginning of a story about a […]
I recently watched a TED talk by Julie Taymor, a brilliant film, theater, and opera director. Among the vast array of her works, she translated The Lion King from film to the theater production on Broadway. I’m paraphrasing a bit, but one of the profound things she said was, “You must be true to who […]
Ah, politics, our finest example of power masquerading as public service. Anthony Weiner wants to be the next mayor of New York City. Bob Filner would like to remain the mayor of San Diego. Both of them are smart, politically savvy and experienced. And if integrity were money, they’d both be flat broke. Weiner can’t […]
On Sunday, July 21, 2013 Chris Froome, from Great Britain, won the 100th Tour de France. The significance of his victory lies in the way in which he addressed the issue of illegal doping and how it has devastated the sport of cycling’s Brand. In order for cycling to regain its luster and Brand strength, […]