More Lessons From Rutgers

The other shoe has dropped. This morning Tim Pernetti, the now former Athletic Director presented his resignation letter to Robert Barchi, the president of Rutgers University. That was the whistle that started the “Blame Game.” According to a news article, Pernetti said that he wanted to fire Mike Rice back in November 2012 when he […]


In writing this piece, I am not making any judgements, pro or con, about the NRA and its agenda or about the members of the Senate and House that owe their election successes to their allegiance to the NRA. I intend to point out the elements in their overall strategy that make for a strong […]

Lessons From Rutgers

If it was called Rutgers Basketball Academy instead of Rutgers University, they might be filing for bankruptcy right now. Lucky for them that basketball is only a small part of the total university program. The recent airing of a YOUTube video showing Mike Rice, the men’s basketball coach, shoving players, throwing basketballs at them, and unleashing verbal […]

The Personal Side Of A Brand – How A Fountain Pen Acquires A Personality

I collect fountain pens. For the 98 per cent of the population that writes with disposable ball-point pens, that might sound ridiculous. But for us 2 per-centers, fountain pens are pieces of art that you can write with. They range in price from $50 to $300,000. That’s right, $300,000. Exotic pens are created from expensive, […]

A Leader’s Personal Brand

Andrew Mason, the CEO of Groupon recently got fired. Here is a copy of his parting letter to the Groupon employees, courtesy of a posting on February 28, 2013 by John C. Abell, consulting editor at Linked in. People of Groupon, After four and a half intense and wonderful years as CEO of Groupon, I’ve […]

Les Miserables and Personal Brands – going to extremes to achieve a Vision

Les Miserables is, arguably, one of the best musicals of all time. Now it has become one of the finest motion pictures ever made. That achievement goes beyond music, money and talent. The effort and commitment underlying this production speaks volumes about what is possible with a vision, with people who share common values about […]

A Reader’s Questions – How Does Size Change The Approach To Brand?

Recently I received the following message from Kathi Frank ( Hello again Bill, I am about half way through your book and find it quite powerful for corporations. The need to holistically approach customer engagement is obviously critical to business success. My business approaches the scenario from a totally different angle and I would appreciate […]